Nikken

Team Diamond Global is a mastermind platform within the Nikken network, bringing together leadership, community, coaching and education. We created a website that connects those parts without making visitors navigate a disconnected set of destinations.

The challenge

Make a broad membership offering understandable, with distinct next steps for visitors interested in coaching, courses or live learning.

Our approach

The website gives each part of the platform a clear role. The community introduction and leadership pages establish context; the Academy organizes the learning offer; focused destination pages make the next step easier to find.

A consistent system of typography, imagery, navigation and calls to action carries the identity between those pages. The result is one website with several purposeful routes through it.